The platform is rolling out a fresh option that enables them to lessen the quantity of AI-made media appearing in their streams. This move comes as the platform disclosed that it now features in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global release. This development comes amid a increase in AI content, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the most rapidly expanding video streams on another major platform only show content made by AI. A large amount of this output is deemed “AI slop”, a term for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
The platform announced that there are currently over a billion videos on its network labeled as artificially created. Overall, over 100 m media items are submitted to the platform each day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of artificial media they watch by using the content preference setting in the app and choosing “AI-generated content”. Other topics that are already be controlled under the tool encompass current affairs, fashion, aesthetics, and choreography.
AI Disclosure Rules
The platform’s rules mandate users to label lifelike AI-generated content, and it forbids dangerous fake videos of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the service will now add an artificially created watermark to content made using its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This measure is intended to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is also launching a $2 million educational fund for professionals and groups to develop educational content about using AI responsibly. This project will support educational bodies specializing in training coding and technology.
Platform Protection
TikTok has supported its moderation strategy, following controversy over proposals to cut jobs for numerous content moderators in the UK. TikTok is expected to cut a significant number of roles in its content moderation team in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by humans. The platform announced a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is making a difference operate efficiently.”
